Big surge in sales ahead of the busy Christmas period

A family-run Telford butcher has reported a big surge in sales in the run-up to Christmas, as families show a real appetite for supporting local independent traders.

While many retailers have been struggling to keep pace with expectations this year, G.N. Badley & Sons in Trench, Telford, says business is booming.

Managing director Simon Badley believes it is because people increasingly want to support independent traders who buy from local suppliers at this time of year.

Mr Badley, whose father Keith founded the business in 1976, said: “The run-up to Christmas is the most important trading time of the year, and it’s been a really busy few weeks for us.

“We’ve enjoyed another bumper Christmas ordering period, with pre-orders running seven per cent higher than the same time last year.

“Sales of rolled turkey crowns are up by more than 18%, and sales of pigs in blankets are 17% up – we’ve sold around 5,000 of those already.

“Pork pie sales are up by 11%, and we have also just launched a new Christmas sausage – a bend of pork shoulder, turkey, cranberry, sage, and seasoning – which is proving very popular.

Mr Badley added: “People seem to be increasingly turning to their local independent butcher, which is fabulous news.

“We are more aware than ever about the origins of the food we eat, and are proud to be once again supporting local suppliers, as well as stocking award-winning KellyBronze turkeys.”

Turkeys, chickens and geese at the G.N Badley & Sons store come from Shrewsbury, while beef and pork are sourced from various farms across Shropshire and Staffordshire.

Mr Badley added: “We also recognise another shift in modern-day lifestyle which sees many people eating Christmas dinner alone. It’s important that they can still buy the same quality meats in single-sized portions.”